Lately you hear about Google does this or Google does that. Quite often it sounds like people are talking about some omniscient being named Google. One might think Google is God Almighty.
Well, I am here to burst this silly bubble. Google is just a search engine, nothing more, nothing less. It's been around for 10 years now and it sure has changed since it first appeared, though it seems mainly for the worse. Yet, I repeat, Google is just a network of robots, machines. Machines don't think.
All the results you get in Google are the results of its algorithms run by robots. That's why I always knew that any statement about Google made in absolutes is usuaaly wrong. Google does not show duplicate results? Wrong. Google does not show sites without backlinks? Wrong again.
Let's just face the truth. Google tries hard to clean the web of immense junk that now invades our virtual space and of course a job of this magnitude is impossible with any half-decent results. But they try. Unsuccessfully. The web-masters try to game Google. Google tries to clean up their act. It's constant war. Nobody is ever going to win.
Also remember that nothing is eternal. Not even Google. Some day Google will be replaced by something better. Or worse. But eventually it will be replaced. Though it's staying power is amazing, I think its end is near precisely because it's been around for too long.
As I am typing this page I notice the words are disappearing. No! No!!!! Almighty Google found out what I am writing and erased half of my essay..... The keyboard gets stuck. Google... is... watching you.......
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